South Korean pop musician, Psy went viral for his dancing video and song Gangnam Style It was the first YouTube video ever to be viewed more than one billion times within the first six months of its release. In May 2014 it gained two billion views and wasn’t tailed until 2015.

YouTube is enormous7ly successful with its audience engagement and has truly been a catalyst for change within the entire video ecosystem.

Most people have a strong desire to be successful. Many times, however, we do not know exactly what success means or how to pursue it. This introduces much of the confusion and frustration we experience in life.

What most people call overnight success is actually the market suddenly realizing the value of a great product or service that had been kept in obscurity for too long while its creators refused to give up.

There is a difference between overnight success and early success. People tend to mistake the success of young entrepreneurs for sudden success. If you are an adult with a spouse, children, a mortgage and a heavy Excel workbook to make sense of it all, you may find counterintuitive, and maybe even unfair, that someone else can become a millionaire at age 19, 21 or 25. However, there is usually a story of hard work, creativity, genius and good opportunities behind such stories.

People like Mark Zuckerberg, founder of Facebook , or Justin Bieber, pop music icon, did not become successful overnight. They dedicated years to learning and perfecting their craft, during which they experienced disappointment, reinvention and, finally, success.

Yes, they did not endure the decades of trial and error most of us have; yet that does not mean their success was void of effort, disappointment, struggle and the like.

Video SEO X The Unseen Market

While many might consider it a benefit that an in-house SEO employee can devote all their time to building strategies, think about it from an experience perspective. Do they have the knowledge or experience of dozens, if not hundreds, of other SEO projects that helped them perfect their craft?

SEO algorithms change and are updated multiple times a year. You may benefit from an SEO professional who has experience with a wide variety of websites and strategies to keep up with these constant changes.

Yes, freelancers are typically working on dozens of projects at any given time, but this allows them to understand which types of links and strategies are more efficient to boost rankings. They can even test strategies with different types of websites to find the most efficient SEO practices.

Video SEO FAQs

What is Video SEO, and how does it work?

Video SEO involves optimizing your video content for search engines like Google, Yahoo, and YouTube to make it more easily discoverable. On YouTube, it involves various techniques such as keyword research, video optimization, and video promotion to improve the chances of a video being found within and beyond the YouTube platform. By combining both technical and creative aspects, video and YouTube SEO optimizes your video channels and content to improve their placement in search results and visibility online.

What are the benefits of using Video SEO for my business?

Video SEO allows for increased video content visibility and engagement, improved search engine rankings, increased traffic and leads to your website, and enhanced brand awareness and credibility. Applying video SEO strategies to your YouTube channels and videos also bring the following benefits: - Higher ranking on YouTube that puts your videos in front of more users. - More views and shares that generate more traffic to your site. - Increased video shares that build online presence and brand awareness. - Improved targeting that generates more leads.

How can Video SEO improve my search engine rankings?

Video SEO can improve your website's search engine rankings by optimizing several aspects of your video content, including titles, descriptions, tags, and transcripts. When you use relevant keywords and phrases, search engines can better understand the relevance and quality of your video, which can lead to increased visibility and higher rankings on search engine results pages. On YouTube, video SEO also includes creating playlists, sharing and promoting videos, audience engagement, and link building. The key is to increase interaction with your audience and get higher engagement rates, which help put you on the top spot of video searches.

What is the difference between Video SEO and traditional SEO?

Both video SEO and traditional SEO aim to increase the visibility of a site in search results. The main difference is that Video SEO focuses on optimizing videos to rank higher in search results, while traditional SEO focuses on ranking websites. Due to their differences in scope and goals, they require different optimization techniques. Video SEO considers video-specific aspects, such as tags, descriptions, and titles. Traditional SEO has a broader scope that factors in various types of content, such as web pages, blog posts, and images.

Can I use Video SEO for eCommerce and product videos?

Yes, you can use Video SEO for eCommerce and product videos. Video SEO can help your products stand out in a competitive market. With search engines increasingly including video results in their search results, optimizing your videos lead to more exposure for your business. Some ways you can implement to optimize eCommerce and product videos include: - Conducting keyword research. - Optimizing video titles, descriptions, and tags with relevant keywords. - Creating engaging video content. - Adding a video sitemap. - Embedding videos on your product pages. These steps will help search engines understand the video content on your website, improve its visibility, and increase engagement.

How does Video SEO fit into my overall digital marketing strategy?

With video content providing a unique and engaging way to connect with your audience and promote your brand, Video SEO can play a significant role in your overall digital marketing strategy. If you have YouTube channels, applying video SEO enables you to leverage the vast user base of the platform. It can help you increase your online visibility and drive traffic and leads to your website, complementing other marketing efforts such as social media marketing, email marketing, and content marketing. Because it is vital to make all digital marketing channels work together, integrating video SEO with other tactics becomes essential for long-term success. It will significantly enhance your overall strategy and lead to marketing success.