Social Media Marketing


Did you know that Tesla spends $0 on paid ads?

In one of the most viral moments in the last decade, Elon Mask unveiled The new Tesla Cyber Truck.

The event was jam-packed with flames, people in all-black costumes, and video comparisons of the Cybertruck with the speed of the Porsche 911 and the towing capabilities of the Ford F-150.

Elon knows how many people want to see him fail. So he played right into that by “accidentally” breaking a window during the Cybertruck unveiling in front of thousands of people.

That moment generated hundreds of millions of impressions online and hundreds of news headlines. Mistake?

Tesla’s annual report: “Historically, we have been able to generate significant media coverage of our company and our vehicles, and we believe we will continue to do so. To date, for vehicle sales, media coverage and word of mouth have been the primary drivers of our sales leads and have helped us achieve sales without traditional advertising and at relatively low marketing costs.”**

Tesla does not spend a single dollar on a traditional ad campaign. They let us discuss it, rave about it, hate on it, or rejoice in the spirit of going electric in a Tesla, being the catalyst to a viral and brilliant marketing campaign. At the end of the day, Tesla advertising is free.

Social Media Marketing X The Unseen Market

In the military, they use the term “force multiplier” to describe anything that can help them do more with less. Freelancers are the force multipliers in today’s economy. By avoiding high overhead costs, you can make your budget stretch further than ever before. This allows you to hire more talent, take on more projects or invest that money right back into your company.

- You Can Be More Competitive

If you want to stay competitive as a business, then you need to constantly be innovating. This is why execution is so key — because the companies that win aren’t necessarily the ones that come up with the best ideas first. They’re the ones that execute the fastest. By relying on full-time employees to get the job done, you’re going to struggle to stay relevant, speed up innovation and reach your potential as a company.

Social Media Marketing FAQs

Why hashtags are so important in social media marketing?

Hashtags are essential to describe your content as well as to boost the organic reach of your social media campaign. Hashtag use varies according to the social media site. For Facebook, use no more than one hashtag. On Twitter, two hashtags are best for engagement. On Instagram, use a minimum of 9 and up to 30. Not sure which hashtags to use? Hire a social media expert to find the most effective hashtags for your social media platform so your content can get found.

What type of content works best on each social media platform?

The best types of content for each social media channel depends on the platform. Most social media sites allow you to share multiple types of social media content, including blog posts, images, animated GIFs, videos, and more. The research shows that images do well on Facebook, as well as on Instagram and Pinterest. Video content is also very popular. The best is to align your social media strategy with your content marketing to make sure you share the type of content your audience really likes.

Why social media influencers matter?

The research shows that most people trust recommendations from social influencers, friends, and family much more than a company’s advertising and promotion. That’s why influencer marketing is such a powerful way to raise awareness of your products and services, and it should be integrated within your social media marketing plan. Of course, it’s important to find the right influencers to help promote your business. To do this, hire an influencer marketing expert to match you with influencers who are respected by the target audience you want to reach.

What are the best practices for setting up a social media profile?

Consistency is one of the keys to social media marketing strategy success, so use the same profile picture and cover image across all social networks, resizing according to the site’s requirements. This helps boost your online marketing efforts by building a strong social media presence as well as to place you as a thought leader within your niche. Use your social media profile as an elevator pitch for your company. If appropriate, use hashtags related to your business to help people find you. You can also include a link to your website or a resource you’re promoting as a call to action.

How many social media platforms should I utilize?

Social networking isn’t a numbers game, so it's not about being active on a "magic number" of social media sites. It's more important to be active on the right social channels. Those are the ones where your target audience is most active. With 2 billion users across a wide age range, Facebook is a must for most people. To choose other platforms, hire a social media marketing expert to research your market and find out where else your audience hangs out online.

How can small business owners grow a social media following?

To successfully grow a social media following, you must make sure to have your social media profile set up right. This means getting a professional photo and cover image that relates to your business. Share content regularly but don’t be too promotional: around 80% of what you share on a social media channel should come from other people. Most importantly, be social, and don't rely too much on automation. A good idea is to have in place a social customer service providing fast and efficient costumer support to your followers.