Paid Social Media


Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

In Dan Cobley’s TED Talk on “What physics taught me about Marketing.” Cobley illustrates how physics and the scientific method can be applied to marketing principles.

  • Based on Newton’s formula (force equals mass times acceleration), the first law of marketing is the application of force. How do we apply force? We strike early and strike often, which we call “start fast – fail fast.”
  • An object remains either in motion or in a state of rest unless acted upon by an outside force. In his classic book Good to Great, Jim Collins describes momentum with his flywheel analogy: Because of its inertia and specifically placed weight, a flywheel can maintain momentum without stopping. Think of marketing operations as a flywheel. Motion is the key to sustaining growth; it takes time to build, but once you have momentum, it is easy to maintain.
  • Every action has an equal and opposite reaction. If you are taking action, applying force and sustaining momentum, there will be opposition from forces outside of your control. These forces can range from unexpected competition to PR nightmares to bureaucratic challenges. In any case, resolve is the key to success.

Paid Social Media X The Unseen Market

In today's highly competitive market, marketing is an essential aspect of any business. As a business owner, especially of a small or mid-size business, there are many important decisions to make when it comes to marketing.

Fresh Perspective

Firstly, a digital marketing freelancer brings a fresh perspective to your business. Freelance marketers work with a variety of clients across different industries, which gives them a unique perspective and the ability to think outside the box. By working with a freelancer, you can benefit from their diverse background. Based on it, they often have fresh ideas and creative thinking that could potentially transform your marketing strategy and bring new perspectives to your business.

Cost Effective

Budgeting is a crucial part of any business. And is even more critical for smaller businesses or start-ups. And hiring a freelance marketer can definitely save you money. Compared to an in-house marketing expert, hiring a freelancer can be much more cost-effective. With a freelance marketer, you only pay for the specific services you need (ex. email marketing, social media marketing, content marketing, or other marketing activities), and you don't have to worry about overhead costs such as benefits, office space, and equipment. With a freelancer, you can work on either a project basis or per hour basis. In any case, this means that you can get high-quality marketing services at a fraction of the cost of hiring an in-house marketing expert.

Keep up with the latest trends

A freelance marketer can help you stay ahead of the competition. With the ever-changing landscape of marketing, it can be challenging to keep up with the latest trends and best practices. A freelance marketer has a more diverse background of experience and can therefore provide you with the latest insights and industry knowledge to help you stay ahead of the competition. By staying ahead of the competition, you can ensure that your business remains relevant and competitive in the market.

Paid Social Media FAQs

What is Paid Social Media (Social Media Advertising)?

Social media advertising is an offshoot of digital marketing in which you pay social media platforms like Facebook, Instagram, or Twitter to display your content to targeted audiences. The content could include images, text, video, GIFs, or a combination of these. Examples of social media ads include display ads on Facebook, a promoted tweet, or a sponsored post on Instagram.

How does social media advertising impact my business?

Social media advertising can impact your business and sales in several ways. It depends on what you wish to achieve, and also on what your target customers are looking for. It can increase your brand's visibility, make it more accessible to customers, give a personal touch to your brand, generate loyalty, increase referrals, and give you an insight into what your customers want through feedback and engagement.

What can I accomplish with social media ads?

Targeted social media ads can help you accomplish a lot, from generating brand awareness to increasing sales. The ads can also help you promote specific products or services, analyze customer behavior, provide prompt customer service, and create conversations and build a community around your brand.

When should I start running social media ads?

There is no "perfect time" to start running social media ads. For example, if you have a product that requires promotion and if engagement through organic (free) channels is not leading to purchases, it's probably time to start running ads on social media. Not sure if it's the right time to run a social media promotion? Hire a social media advertising expert to help you decide.

How can I advertise on social media?

To advertise on social media, you need to first define your ideal customer and find out which platforms they typically use. Once you choose the social media platform to advertise on, define your goals - do you want to drive traffic to your website, increase brand awareness, or make more sales? Then, you can decide your advertising budget and start creating content for the ads.

How much does it cost to advertise on social media?

The cost of social media advertising is pretty variable, ranging from a few dollars a day to million-dollar campaigns. The amount you have to pay largely depends on your campaign goals, the quality of your ad, the size of your target audience, and more. Not sure how much to set aside for your ad campaign? Hire a social media advertising expert to help you figure out how much you'll need.