On Page SEO


You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? Nope.

While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that helps you drive traffic and enough of it to meet your overall business goals.

For years, we content marketers have banged on about the importance of long posts in SEO. The more informative and comprehensive they were, the more likely they’d generate traffic, engagement, and leads.

This is one of the few iron laws of SEO: The longer your article is, the more likely it will rank in search engines.

In 2009, Moz wanted to figure out what made a link-worthy post. They analyzed 3,800 articles on their site and realized that posts with 1,800+ words have a much higher average of linking domains.

This study showed that posts with 1,800+ words got the most linking domains, which would give a lot of value to your brand’s authority. Among all the criteria that Google uses for its algorithm, backlink is the most prominent.

However, what this chart fails to communicate is that you should focus on creating content for humans, not for search engines.

On Page SEO X The Unseen Market

If you decide to work with Uneen’s SEO expert, there are several areas that they might be able to assist with. Some of the ways that Unseen’s SEO professionals can help you include:

  • Optimized content creation. Content is the backbone of search engine optimization. You need to ensure that the content you publish is optimized to rank well on search engines and meet the needs of your target audience. SEO experts can help you create optimized content and ensure it hits the mark.
  • Keyword research. To optimize on-page SEO, you need to do appropriate keyword research. Even though you may know the most important keywords in your field, an SEO expert can assist you. That way, you can use the right phrases and avoid penalties from search engines due to keyword stuffing.
  • Website audits. If you want search engines to rank your website well, you need to make sure your site's on-page and technical SEO is in good standing. A professional SEO expert can audit your website from time to time to ensure everything works appropriately. If search engines see that your website is being updated regularly and doesn't contain broken links, your rankings may improve.

On Page SEO FAQs

What is SEO?

SEO is short for "Search Engine Optimization" and it's a crucial part of your overall online strategy. It’s about improving your online visibility by achieving high rankings on Google search results and attract organic search traffic. There are several SEO services you can buy to help you boost your online presence. These include on-page optimization such as keyword research and meta tags, off-page optimization to enhance online authority with quality content and link building, and technical improvements to help your website achieve more prominence in search results.

How can SEO help my business?

These days, no business can afford to ignore Search Engine Optimization. SEO should play a part in your online marketing strategy as it helps people to find you online. Over time that leads to more organic search traffic, and more conversions and sales. Without SEO, it’s much harder for Google to know when your content is relevant to what potential customers are searching for, and show it to the right people at the right time. If search engines ignore your business, that results in less traffic and fewer leads.

Why are keywords important?

Keywords and search phrases are an essential part of your Search Engine Optimization. That’s because keywords in content tell Google and other search engines that your content is relevant to a particular search intent. That relevance helps search engines show your content to the right people at the right time. This is why it’s so important to perform keyword research for both SEO and content marketing. If you’re not sure where to start, hire a professional SEO expert to find the keywords you need.

How exactly does SEO work?

To understand how SEO works, you need to understand how Google works; Google finds and catalogs online content in a huge database. It analyzes the content quality, using a number of signals, to work out which web pages are relevant to which searches. Then, when people type in a phrase, Google shows them the most relevant results. Using SEO helps you improve how Google sees your content so it shows up for the right searches.

What’s the difference between on-page and off-page SEO?

On-page SEO and off-page SEO are also known as on-site SEO and off-site SEO. On-page SEO is about making improvements on your site, for example by optimizing your pages content quality and meta tags around particular researched keywords. It also includes technical fixes to your site. Off-page SEO is about improving the perception of your website and business by building links, enhancing online authority and gathering social media signals via shared content. Any successful SEO strategy needs both on-page and off-page SEO.

Why is technical SEO important?

While it’s important to write quality content for human readers, you also need to give search engines the possibility to properly crawl and index it. That’s where technical SEO comes in - as every page indexed enables your website to rank for the researched keywords contained on those pages, which means an additional point of entry and therefore, more traffic. Technical SEO includes a broad range of subjects, this is why it's better to perform periodical website SEO audits to make sure it is fully optimized for search engines as well.