Does Google Favor Brands Regardless of SEO?

Since 2008, Google has been developing search results that deliver better information on brands. In a now, over-quoted statement, CEO Eric Schmidt said: “Brands are the solution, not the problem … Brands are how you sort out the cesspool.”

Ånd around March 2009, Google’s update, called the “Vince” update, seemed to favor the big brands. Around April of 2010, we saw Google experimenting with displaying brands in search results. In December of 2010, it was announced that Social Media is also now being used as a ranking factor in search results.

Brand awareness is the probability that consumers recognize your brand, products or services. Fast-moving marketers seeking instant gratification often dismiss the importance of recognition, but it's actually a critical piece of getting into a consumer's consideration set.

Off Page SEO X The Unseen Market

Establishing a strong brand in the competitive arena will fuel your SEO strategy and propel your company to the top spot of every search listing – so it's kind of a win-win. Much to the chagrin of small businesses that don't exactly have a recognizable brand, Google and other relevant search engines prefer to put established, well-known and optimized brands forward simply because they provide better user experience and keep the industry growing.

To build a business that's sustainable, predictable and scalable–and that has a future beyond pure luck–brands must conform to best practices along the conversion journey, strategically guiding target audiences from one stage to the next. They also must recognize the importance of investing marketing dollars (and patience) to develop awareness and an emotional connection successfully.

Off Page SEO FAQs

What is SEO?

SEO is short for "Search Engine Optimization" and it's a crucial part of your overall online strategy. It’s about improving your online visibility by achieving high rankings on Google search results and attract organic search traffic. There are several SEO services you can buy to help you boost your online presence. These include on-page optimization such as keyword research and meta tags, off-page optimization to enhance online authority with quality content and link building, and technical improvements to help your website achieve more prominence in search results.

What’s the difference between on-page and off-page SEO?

On-page SEO and off-page SEO are also known as on-site SEO and off-site SEO. On-page SEO is about making improvements on your site, for example by optimizing your pages content quality and meta tags around particular researched keywords. It also includes technical fixes to your site. Off-page SEO is about improving the perception of your website and business by building links, enhancing online authority and gathering social media signals via shared content. Any successful SEO strategy needs both on-page and off-page SEO.

How can SEO help my business?

These days, no business can afford to ignore Search Engine Optimization. SEO should play a part in your online marketing strategy as it helps people to find you online. Over time that leads to more organic search traffic, and more conversions and sales. Without SEO, it’s much harder for Google to know when your content is relevant to what potential customers are searching for, and show it to the right people at the right time. If search engines ignore your business, that results in less traffic and fewer leads.

How does Off Page SEO support marketing?

Off page SEO supports marketing in many ways. It's another way to communicate your message to the same audience you're trying to reach with marketing campaigns. And since Off page SEO aims to enhance brand awareness and reputation, any success in those areas makes your marketing campaigns more effective. Off page SEO gives you a way to earn positive attention for your brand without a hard sell. That's why it's a good complement to inbound marketing activities and paid promotions like advertising.

How do you measure off page SEO impact?

There are several ways to measure off page SEO impact. For example, you can track positive media mentions, and see if those include the key messages you want your target audience to hear. Similarly, you can track social media mentions, checking for positive sentiment from fans, followers, and others. Other important metrics for off page SEO include website traffic, inbound links, and engagement with your content. Use web and social media analytics tools to ensure you are meeting your off page SEO goals.

How long does it take to see off page SEO results?

This question has no right or wrong answer, as the results can vary greatly. In some cases, you can see results – like an increase in conversion rates or a boost in organic traffic — in less than a day. Sometimes, it can take anywhere between two to six weeks to see results. However, there’s also the possibility that you won’t see any significant results anytime soon. The key to seeing concrete results for your off page SEO campaign is to focus on creating high-quality and relevant content. off page SEO regularly also helps. The success of your off page SEO campaign also depends on several factors, including how engaging or interesting your content is and the number of links you publish.